About Us
George Castro
Founder and Managing Director
George started WaveFlow with a simple goal: to provide small business support by helping owners navigate the complex HR world without feeling overwhelmed. With years of experience leading successful teams and developing HR solutions, managing HR operations, optimizing HR technology, and leading projects for various organizations, he’s learned how to simplify processes to make them easy to understand and implement at different levels within a business structure.
He loves assisting business owners in cleaning up processes, fixing confusing workflows, and building systems that support their business needs. George emphasizes clarity, calmness, and meeting clients exactly where they are—no jargon, no judgment, and no one-size-fits-all solutions.
When you work with WaveFlow, George is the one helping you map out your HR strategy, take action, and feel confident every step of the way.
Irma Castro
Co-Founder and Director of Operations & Client Experience
Irma brings the heart and organization to WaveFlow, providing essential administrative services that ensure clients feel welcomed, supported, and always informed. If you’ve ever worked with someone who just “gets it,” that is Irma.
Whether she’s helping a new client settle in, coordinating project steps, or keeping things running smoothly behind the scenes, she’s all about creating a seamless and positive client experience. Clients love her friendly style, quick follow-up, and ability to keep everyone on track without making things complicated—qualities that are vital for effective HR solutions and small business support.
When you work with WaveFlow, Irma helps you step out of day-to-day operational overwhelm by managing priorities, streamlining workflows, and keeping the details moving—so you can focus on leading your business.